Sir Paul Smith


Happily positioned between high fashion and formalwear, while taking reference from both, Sir Paul Smith has always been proud to stand apart. His iconic designs are renowned for their creative aesthetic, combining tradition and modernity. Each Paul Smith design is underpinned by a dry British sense of humour – quirky but not frivolous, eccentric but not silly.

In this film, Smith talks to the Head of MINI Design about pushing boundaries and their next collaboration, whereby the two brands will work together to develop design solutions with an even stronger focus on sustainability.


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