“The first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude,” says Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. “These men and women asked us for a slightly smaller, less ostentatious means to own a Rolls-Royce.” The result was the best-selling vehicle in Rolls’ nearly 120-year history as a luxury auto-maker.
In this film, Torsten Müller-Ötvös unveils the successor to its most successful car, the new Ghost, a car that Rolls-Royce says is precisely tailored to its clients, that appears perfect in its simplicity, that is underpinned by remarkable substance, that is less…. but better. See if you agree.