Alexander McQueen’s metamorphosis with The Rug Company


An exclusive rug collection featuring five new designs has been launched by The Rug Company in collaboration with one of the world’s most prestigious fashion houses. The unique collaboration sees Alexander McQueen explore the magical transformation of nature in a beautiful collection of rugs entitled ‘Metamorphosis.’

A collaboration first forged in 2010, Metamorphosis marks the fifth collection between the two brands. Famed for its storytelling and unparalleled creativity, Alexander McQueen is well-known for innovation and ground-breaking design juxtaposed with a respect for traditional craftsmanship. The new collection preserves these core values, reflecting the brand’s signature aesthetic.


As the name suggests, Metamorphosis refers to rebirth and renewal. Each rug is a distinct adaption of a specific look from the brand’s collections, inspired in its entirety by the beauty of butterflies, beetles and nature’s ability to reinvent itself in ever more magical ways.

Of the collaboration, Alexander McQueen’s Creative Director, Sarah Burton, revealed: “I am delighted to be part of this collaboration which represents the shared values of a love of
 nature and respect for tradition, handcraft and innovation.”

Stand-out pieces from the collection include the strikingly ethereal, Glasswings, featuring a centralised pair of fragile butterfly wings, highlighted in eau de nil, and handcrafted entirely in silk. Accents of gold act as an optical illusion, drawing the eye to different sections with each and every glance. The use of butterfly wings is also perpetuated in Painted Lady, depicting a butterfly in flight – offering a contrast between the fragility and strength in the metamorphosis process and nodding to previous rug designs, Monarch Fire and Monarch Smoke, developed by The Rug Company in collaboration with the late Lee Alexander McQueen.

For more information about The Rug Company, visit, and for more information about Alexander McQueen, visit

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