Why Diana Verde Nieto and Amy Nelson-Bennett of Positive Luxury are transforming the industry for good


Founded in 2011, Positive Luxury is a leading force in terms of advocating for corporate responsibility on sustainability within the global luxury industry.  Co-founder Diana Verde Nieto and CEO Amy Nelson-Bennett – who are themselves both passionate advocates for sustainability – work with businesses by not just inspiring them, but actually helping them to go green by meeting higher and higher standards.  Positive Luxury’s most recent report, entitled “Understanding Biodiversity – Luxury As A Force For Nature,” explores not just what biodiversity (and its loss) means for businesses, but also outlines the power of being green, and why that must be seen as a necessity, not a luxury.


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