Going green with an in-depth look at the state of the luxury industry
An investigation into the brands who are going green and leading the way towards positive luxury and ethical sustainability. The world of luxury has a new sense of consciousness and is changing the face of the industry, led by individuals such as Dr. Jem Bendell, a British professor of sustainability leadership,. He is challenging companies to respond and place ethical sustainability at the very heart of their business. This documentary seeks answers to the needs of the luxury consumer, and questions whether high-end brands are doing enough to lead the way towards social responsibility.