From firearms to fashion – Holland & Holland launches a new House Tweed
How do you convey the essence of a Holland & Holland – the fabled British firearm – into its most natural companion, the tweed garment? It’s a good question, but one which the renowned gunmaker has spent the last two years trying to answer.
Recognised as one of the foremost manufacturers of sporting shotguns and rifles for nearly two centuries, Holland & Holland is widely celebrated for seamlessly blending both luxury and performance in the field. That has culminated with the launch of a signature House Tweed, a fine cloth that encapsulates the myriad colours found in the marque’s prized shotguns – and one that the company has spent the last 24 months developing.
Developed in close collaboration with Lovat Mill in Scotland – itself a bastion of British luxury manufacturing excellence – the Holland & Holland House Tweed features across the marque’s iconic Northwood, Harrow and Highgrove lines. Woven for durability, natural warmth and fine quality, the fabric is tailored into field coats, shooting vests, breeks, trousers, skirts, flat caps and more, with each piece carrying an exceptional pedigree and a timeless longevity which will see it last, season after season.
Holland & Holland rarely develops a new tweed with such a rich backstory and provenance, but this fusion of tradition, craftsmanship and artistry is surely one that sets a new benchmark for sartorial elegance in the field. With its new House Tweed, the gunmaker translates its trusted heritage craftsmanship into high style, offering gear that looks as good as it performs.
