Lewis Hamilton in conversation with renowned photographer Misan Harriman


Following the launch of its new Pilot’s Watch collection, IWC Schaffhausen kicks off a global advertising campaign focusing on the Big Pilot’s Watch. The campaign features seven-time FIA Formula One™ World Drivers’ Champion Lewis Hamilton, who has been an IWC brand ambassador since 2013.

The stunning imagery for the campaign was shot by British photographer Misan Harriman, who also joins the global IWC family as a new brand ambassador. Born in Nigeria, Harriman was raised in the UK and recently made history by becoming the first black person in the 104-years of British Vogue to shoot the cover of the magazine.

In this film, Harriman sits down with Lewis Hamilton for an in-depth and candid interview. Tracking his evolution from being a driver of the fastest cars to a driver of change, Hamilton reveals he is increasingly seeking to use his talent and influence to raise awareness of social injustices and broaden opportunities to people from diverse backgrounds.


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