Rebellion, discovery and optimism – Jonathan Anderson’s concept behind the LOEWE SS22 men’s runway collection


Discover the latest LOEWE collection and this season’s presentation concept, introduced by the brand’s creative director Jonathan Anderson. Featuring Nick Coutsier, Mcdaniel Obadiaru, Lulio Kambe and Sasha Desmaizieres, the presentation is set to Love and Happiness 2021 by Kindness — a custom reworking of the original by River Ocean, which was inspired by the collection. Directed by Stephen Isaac Wilson of Pulse Films, this is a trip inside early club culture, albeit with an authentic modern twist, and a masterclass from Anderson on how to have fun with fashion.

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