Anya Hindmarch reveals her brand new product launch – “I Am A Plastic Bag”
In 2007, Anya Hindmarch launched the ground-breaking I’m Not A Plastic Bag, which was not only an immediate sell-out worldwide but importantly, it significantly contributed to the reduction in the number of plastic bags being used. The limited edition, reusable canvas tote was created in response to the growing environmental challenge of single-use plastic bags, and to inspire people to change their everyday actions.
Following on from the I’m Not A Plastic Bag project, Anya Hindmarch has created I Am A Plastic Bag. “There are 8 billion tonnes of plastic on the planet, and the question is how can we stop making more plastic and instead re-use what we already have, rather than it going to landfill,” Hindmarch says. Made from an innovative new fabric which has not only been created from recycled plastic bottles, but is also coated with recycled plastic windshields, the I Am A Plastic Bag collection uses the incredible technology and craftsmanship that is immediately synonymous with the brand.