La Futura 9 minutes

Ralph & Russo presents “La Futura,” the ready-to-wear collection for Spring/Summer 2021. The couture house decided to forgo a traditional presentation and instead unveiled their SS21 collection to the world in the form of a digitally charged runway show. La Futura is the name of the collection, born from a profound belief in human creativity and a commitment to creating a captivating future.

Celebrating the interplay between digital and analogue, La Futura was unveiled against a mesmerising backdrop of crashing waves to replicate both the immensity of the natural and digital worlds, and the romance of never-ending Latin American summers. Presenting an all-encompassing wardrobe and leading us into a shared tomorrow, the new season’s collection is, by definition, La Futura.