Anya Hindmarch – I Am A Plastic Bag 4 minutes

Anya Hindmarch’s 2007 ground-breaking “I’m Not A Plastic Bag” was not only an immediate sell out world-wide but importantly, it significantly contributed to the reduction in the number of plastic bags being used. The limited-edition, reusable canvas tote was created in response to the growing environmental challenge of single-use plastic bags, and to inspire people to change their everyday actions.

Following on from the “I’m Not A Plastic Bag” project in 2007, Anya Hindmarch has created I Am A Plastic Bag. Made from an innovative new fabric which is created from recycled plastic bottles and coated with recycled plastic windshields, the collection uses the incredible technology and craftsmanship that is synonymous with the brand.