16th June 2010
Living an ‘eco’ life just got a whole lot easier thanks to the launch of Dare 2 Magazine.
Dare 2 magazine is an online resource for everything eco-chic, whether that’s green travel tips and ideas from Quintessentially Travel or features on the latest green fashion and dining. And to make it even easier to stay green, readers can search the Little Green Book, a customised search engine which brings you all of Dare 2’s listings and company information, or The Green Map, which highlights restaurants, stores, companies and designers that meet the green standard. Meanwhile, Dare 2 is committed to bringing green lifestyle into everyone’s homes through in-depth interviews with leading green figures, from politicians to designers and reviews of the latest socially responsible documentaries and features.
Editor in Chief, Shirley Leigh-Wood Oakes wants to make being green a lifestyle choice, rather than a trend, and her aim is to integrate it into reader’s lives and show how it can easily slot into the fashion, beauty and foodie things they already enjoy. The word ‘green’ has become a cliché” Shirley remarks, “what we are showing at Dare 2 is that with a few small changes one can live a more responsible and socially conscience life. It doesn’t mean you have to give up the little luxuries…”
It certainly doesn’t, the first issue features ASOS’s new ASOS Africa collection, sourced from African communities, an interview with Rock and Roll beauty queen Jo Wood and plenty of dream-worthy travel destinations – all with a green twist.
As if they had still had to prove that being green doesn’t have to mean sacrificing style, the Dare2 launch event in Chelsea was a super chic affair serving up seasonal cocktails and canapes to an eco-savvy and stylish guest list, including Jo Wood, Sam Branson and chef Tom Aikens who contributes to Dare 2’s food pages.
Check it out – go on, we dare you.