The Luxury Channel interviews Chantelle Kidd from V&A Waterfront, Cape Town, about the impact of the World Cup on a host city….
As one of Cape Town’s best-known tourism jewels, and a neighbour to the Cape Town Stadium, the V&A Waterfront is a prime catchment area for locals and visitors in search of the football experience.
What did you think when you heard that South Africa was going to host the World Cup?
The importance of the World Cup for our nation is the legacy that the event will leave. The World Cup allows us to support the country and showcase and change the world’s perception of the country. The benefit for all will be an increase in tourism numbers going forward, providing sustainable economic stimulus.
What additional measures have you taken to prepare for increased tourism during the World Cup?
Over and above being accustomed to sizeable crowds during peak seasons, the V&A Waterfront undertook a series of stress-testing exercises to ensure that it was prepared – such as the various sporting test events at the stadium. There have also been significant upgrades to safety and security, cleaning, lighting, access routes and parking facilities following comparative risk assessments based on valuable lessons learnt at the football World Cup in Germany.
What impact has the World Cup had on Cape Town and the V&A Waterfront in particular?
The V&A Waterfront is an historic landmark and one of Africa’s most visited cultural destinations. Its prime positioning, which boasts panoramic views of the ocean, city bowl and mountain peaks, has earned it numerous local and international awards. The V&A Waterfront is a hub of World Cup excitement. Our reputation as a safe shopping and entertainment destination, where locals and internationals rub shoulders, has put us at the heart of the celebrations.
What is the atmosphere like when there is a fixture at the Cape Town Stadium?
The atmosphere is best described as electric! Its unique location between two world heritage sites (Table Mountain and Robben Island), set around a working harbour, just adds to the appeal.
For V&A Waterfront World Cup specific information, please visit: