Kim Winser OBE is one of the most successful women in British fashion retail. A head girl at school, Kim has never been shy of leading roles and she has many “firsts” under her belt too. In the 90s, she was appointed by Marks & Spencer as the youngest divisional director and first female in the commercial business. Her transformations have included Aquascutum, Pringle of Scotland and Agent Provocateur. Her boldest move by far is her eponymous women’s brand, Winser London. Nominated in the 2015 Premium Brand of the Year category in the Drapers 25th Awards, Winser London continues to transform the feedback from its customer base with each collection, with its “better and better” attitude, with an online shop, pop-ups at classy venues (including a town house in Mayfair during London Fashion Week) and selected ranges available at Peter Jones, John Lewis, Rossiters of Bath and Flats Napa Valley. With physical UK stores in Gerrards Cross and Marlow – all this traction is giving its customers a choice of where they can shop the look and feel of Winser London.
Through my own eyes, having attended the recent Winser London SS16 launch at Brown’s Hotel London, I definitely came away with four words – “stylish, travelling business wardrobe.” No gimmicks, no silly styling here! When the very founder genuinely knows why a cashmere jumper can be long-lasting, still look good at the end of the day and feels heavenly against the skin, you are in good hands.
For those needing comfortable style which adapts with you, Winser London is worth a look. Natural fibres (cotton, silk, cashmere, merino wool and more) are at the heart of many individual pieces – and there’s more coming for SS16. Take the pink pussy-bow silk blouse (Winser have added some magic for ease around the bust and underarm – this silk cloth has a 5% touch of elastane). The bow is generous and removable so can be used as a belt around the blouse, a belt through other garments, or even a neck tie – make it your own style. This is just what Kim Winser likes – she’s excited to know that her core followers understand style and have the confidence to find their own ways of mixing and matching separates. Indeed, the face of Winser London – Yasmin Le Bon – is not only a beautiful model for the range but has provided golden feedback when working with samples and on shoots.
Look out for Chambray Blue in blouses and knitwear for the lighter months next year. Not a duck egg, not a powdery nor baby blue – Chambray Blue is a soft-focus, feminine blue with an extra kick. If you like pockets – somewhere to rest your hands during business/social networking – then the deep pockets on dresses and skirts is attractive too. Have a look at an array of elegant necklines – especially the “V” in dresses and blouses to elongate the silhouette.
Here’s my top tip if you are new to Winser London – take a look online (shipping is currently UK, Austria, Belgium, France, Germany, Italy, Netherlands, Republic of Ireland, Spain and USA) and have a play with your personal style!
Melanie Sarah Personal Styling, based in Berkshire, refines personal style for both private and commercial clients.
+44 (0)7715 113 632