What Is True Luxury? By Hannah Norman

The Luxury Channel attends a talk by Shelley Von Strunckel….

It was very appropriate that we should be sitting in Amanda Wakeley’s Chelsea store – one of London’s top designers – to hear astrologer Shelley Von Strunkel’s predictions for the Future of Luxury.

The Amanda Wakeley store in Chelsea

The Amanda Wakeley store in Chelsea

“The word ‘luxury’ evokes the caress of cashmere, the pop of a champagne cork, the glitter of diamonds,” she said. But, despite that, “as we enter a new era, the meaning of luxury is evolving,” she explained. So whilst the good news is that the glamour and elegance to which we are all accustomed will continue to play a big part of what we consider to be ‘luxury,’ there is now a new appreciation of what luxury truly encompasses – for instance, the idea of luxury meaning ‘to be pain-free,’ a luxury that most of us take for granted. Yet this is a relatively new luxury, as pain relief is only a little over 120 years old. Today, you can take a take a tablet, pop a pill or suck a lozenge and forget about having a headache or a sore throat, but 120 years ago, you simply suffered.

Astrologer Shelley Von Strunckel

Astrologer Shelley Von Strunckel

That isn’t to say that suffering doesn’t occur in the modern world. As Shelley pointed out, we have an increasing obsession with needing to know the latest news, and if you don’t know what’s happening, you run the risk of appearing ill-informed. Shelley went on to say that there is almost competitiveness in people to share the worst possible news, describing how people indulge in “moan fests.” A simple demonstration illustrated the physical effect that this negativity can have on the body – and subsequently on personal wellbeing. By holding an arm out, you can resist someone pushing down on it, but start dwelling on something negative that’s affecting your mindset, and your resistance entirely crumbles. Subsequently, rather than anaesthetising your mind to the stresses and strains of modern life, what you should do is “choose where you put your mind, so tough situations become stimulating challenges, not only to be overcome but to be learned from.”

Amanda Wakeley Zodiac Taurus Scarf

Amanda Wakeley Zodiac Taurus Scarf

Luxury, then, is the appreciation of the simple, not just the finer, things in life. Spending quality time with friends and family, or enjoying a beautiful meal – or even a beautiful garment (well, we were in the appropriate surroundings for this, after all!) “You should do things because of the pure pleasure of it,” Shelley encouraged. “The future of luxury is the experience not as an excuse, but as part of a life that, increasingly, you can craft consciously.” Take stock of everything you’ve achieved in life, and be glad. The future of luxury lies purely in the power of your mind.

Further Information

For more information about Shelley Von Strunckel and to book a personal astrological consultation, visit www.shelleyvonstrunckel.com or e-mail info@shelleyvonstrunckel.com.
To shop at Amanda Wakeley, visit www.amandawakeley.com, or click here to purchase any of the Amanda Wakeley Zodiac Scarves (the Taurus scarf is pictured above). The Luxury Channel visited the Chelsea store at 175 – 177 Fulham Road, London SW3 6JW.