W London By The Luxury Channel

The Luxury Channel meets Eva Ziegler, global brand leader at Le Meridien and W Hotels….

Eva Ziegler

From Times Square to Leicester Square, stepping into a W Hotel transports you into a world of “WOW!” Global Brand Leader Eva Ziegler tells us how this flirty, chic atmosphere is perfect for the modern honeymoon.

With their slick design, bright colours and seductive lighting, W Hotels hook in the world’s cool crowds, and that includes honeymooners wanting to begin their life together at the sharp end of chic.

W London opened it’s doors on Valentine’s Day 2011, which, as Eva tells us, rather appropriately coincided with the W Hotel’s aim to provide “insider access to a flirty escape.” She reveals that “as with all W Hotels, the attitude of W London is playful, whimsical and full of intrigue.” There’s certainly a high-energy atmosphere that hits you as soon as you walk through the door – the glittering lights cast by 600 miniature disco balls guide you to the cocktail lounge and make you want to dance before you’ve even had your first sip!

“As in all W cocktail lounges, it embraces a sip, drink and flirt culture,” Eva explains. “It’s cool but it’s not too cool. We stick to an informal, casual approach: pinstripe by day, let loose by night!” Most importantly, W Hotels aim to stand out from the sea of cookie-cutter look-alike luxury hotels, while still being accessible and comfortable – and nothing sums this up better than the sofa on which we sit to chat: a 37-metre, rich, black leather chesterfield sofa, reputed by Eva to be the biggest ever made in the world.

Each W Hotel is a destination within a destination and W London is no different. Eva is quick to point out that it brings together everything under one roof that honeymooners might desire, so they never have to stray too far from the bridal suite. “W London is the ideal pre and post wedding spot,” she confirms. “We would recommend it for hen parties and as a romantic city break.” A private dining area in their Spice Market restaurant, which overlooks London’s busy China Town, a cocktail lounge and Wyld, their guest-list only nightclub, all gear towards this, as does the Away We Stay spa and private cinema room. “The excitement and high energy of this flirty cocktail culture makes it an ideal space for wedding buzz,” she tells us.

Let’s not forget the key ingredient – the bedrooms. Eva recommends the EWOW Suite. “It’s the ultimate in indulgence,” she confides. At £5,000 per night, guests are guaranteed an “Extreme WOW.”

In honour of it’s arrival in the capital’s cinema and theatre heartland, W London commissioned top director Ricardo Ponti to film a short piece of the Away We Stay spa in the hotel, featuring Helena Christiansen, David Gandy, Tom Hollander and of course – W London.

To see the film and find out more about W London, visit www.wlondon.co.uk

www.starwoodhotels.com