Tom Ford Introduces A Noir Extreme

Tom Ford and Alexa Chung (image courtesy of  Dave Benett/Getty Images)

Tom Ford and Alexa Chung (image courtesy of Dave Benett/Getty Images)

Thomas Carlyle Ford is better known to the world as Tom Ford, the world-renowned American fashion designer and film director, who created his own brand in 2005 to offer fashion, accessories and eyewear. Ford also formed a partnership with Estee Lauder that same year, for the development of fragrances and cosmetics. The first fragrance produced under this alliance, Black Orchid (in 2006), was an immediate success. A series of successful fragrances for men and women have since been launched.

Described as “an oriental, sensual fragrance that captures the twin facets of the refined, urbane sophisticate who the world gets to see and the intriguingly sensuous, private man they don’t…,” Tom Ford was delighted to introduce his latest fragrance “Noir Extreme” to select invitees (including The Luxury Channel!) at the tail end

Mollie King and David Gandy (image courtesy of Dave Benett/Getty Images)

Mollie King and David Gandy (image courtesy of Dave Benett/Getty Images)

of London Collections: Men 2015.

The evening was held at London’s popular venue of the moment, The Chiltern Firehouse. Guests included Kate Moss, Patrick Grant, Douglas Booth, David Gandy and his girlfriend Mollie King of The Saturdays, Lily Allen, Alexa Chung, Graham Norton and Paloma Faith. It was a perfect way to celebrate the end of this LC:M season.

Tom will not be showcasing his Autumn/Winter womenswear collection in London this year but will have it featured in Los Angeles for Fashion Week in February 2015. As the Academy Awards take place at the same time this year, and with his commitment to both, for him and his team it simply makes more sense to hold it in the US. “I love London and I am not abandoning London Fashion Week,” he told us. “It’s a one time thing, it made sense for me, and I plan to be back in September.”

For more information, visit www.tomford.com.