Abu Dhabi Tourism & Culture Authority And Yas Marina Circuit Announce ‘The Run To Yas’ Luxury Motorsport Odyssey By The Luxury Channel

The Run To Monaco

The Run To Monaco

Following in the tyre marks of its Monaco-based predecessor, the inaugural The Run To Yas – a five-day luxury road adventure culminating on the Yas Island entertainment destination – was announced in London.

The one-of-a-kind experience will see 30 international supercar owners and enthusiasts roll into Abu Dhabi ahead of November’s Formula One Etihad Airways Abu Dhabi Grand Prix.

Taking inspiration from The Run To Monaco, The Run To Yas will start in Muscat, Oman, on October 29th and traverse some of the region’s best driving roads en route to the Yas Marina Circuit finish on November 2nd.

With two veteran F1 drivers (including ex World Champion Damon Hill) among entrants on The Run, the event’s fleet of Ferraris, Bugattis and Maseratis will experience an unforgettable sampling of Abu Dhabi’s finest hotels, restaurants and cultural activities on a route devised by Abu Dhabi Tourism And Culture Authority (TCA Abu Dhabi) and Yas Marina Circuit, the local partners of Run To – the event’s UK-based organiser.

“Abu Dhabi is now world-renowned as an international motorsport destination of distinction – thanks in no small part to Yas Marina Circuit and the Abu Dhabi Grand Prix,” said Nabeel Al Zarouni, TCA Abu Dhabi’s Country Manager in the UK. Richard Cregan, Chief Executive Officer of Yas Marina Circuit, added: “As we approach the fifth anniversary of the Formula One Etihad Airways Abu Dhabi Grand Prix, we are evolving into a modern classic – attracting fans from near and far for a world-class event in a world-class destination. The Run To Yas builds on this and we look forward to welcoming this group of supercar fans to Abu Dhabi and Yas Marina Circuit.”

The Run To Yas will finish at Yas Marina Circuit on Abu Dhabi Grand Prix weekend

The Run To Yas will finish at Yas Marina Circuit on Abu Dhabi Grand Prix weekend

TCA Abu Dhabi and Yas Marina Circuit have also announced plans to launch a global competition to find the official The Run To Yas correspondent. Taking the passenger seat as Yas Marina Circuit co-driver, the correspondent will file daily ‘life on the road’ reports throughout the epic journey and receive an all-expenses paid weekend at the Formula One Etihad Airways Abu Dhabi Grand Prix.

Confirmed within the five day itinerary, participants in The Run To Yas will journey through some of the most inspired driving locations in the UAE and region, partaking in luxurious mountain camping, mountain drives, cultural activities, and ending at Yas Marina Circuit in time to experience the full weekend schedule of the Abu Dhabi Grand Prix.

During the Grand Prix weekend participants will, among many other activities, enjoy a drive on Yas Marina Circuit with Formula One driver and attend an exclusive event at Amber Lounge with the who’s who of Formula One. Echoing the successful The Run To Monaco format, 30 driver slots in The Run To Yas are available to buy for between £17,000 and £30,000.

“The Run To Yas will be a journey like no other, in a destination like no other,” commented Christo Thompson Managing Director of The Run. Co-founder Chris Welch, added: “The route will bring together the highest levels of luxury, cuisine, entertainment and glamour – it is the ultimate once-in-a-lifetime experience and we’re confident our patrons will agree.”

For more information or to register, visit: www.therunto.com.