The House of Britannia’s Royal Venture With Elizabeth Emanuel By The Luxury Channel
The House of Britannia, the British luxury goods investment and management company, has today announced a joint venture with Thresher & Glenny, shirtmakers to Her Majesty The Queen, to produce a new range of business shirts for women designed exclusively for the company by Elizabeth Emanuel, who became a household name all over the world as co-designer of Princess Diana’s wedding dress.
Managing Director of The House of Britannia, Simon Petherick, revealed that “our research in North America and Europe showed a real market need for a premium business shirt range for women. There is clearly no shortage of business shirt options for men in these territories, but surprisingly little choice for women seeking a well-designed and fitted premium business shirt. We are thrilled to have one of the world’s most iconic womenswear designers, Elizabeth Emanuel, working exclusively on this range in partnership with Thresher & Glenny, proud holders of the Royal Warrant to Her Majesty The Queen for Shirtmaking.” Thresher & Glenny’s Managing Director, Mark Finch, added: “We are delighted to be working with The House of Britannia and Elizabeth Emanuel on this exciting new venture and are really looking forward to manufacturing quality ladies’ shirts, in the finest fabrics, brimming with the many distinguishing features that make a Thresher & Glenny shirt so special.”
Thresher & Glenny by Elizabeth Emanuel will launch in North America and Europe in Spring 2015, with the first season’s shirts on sale in selected department stores and online.