When Land Rover announced a collaborative partnership with gun-makers Holland & Holland, they invited The Luxury Channel along to the reveal. Welcome to the most luxurious and expensive SUV ever….
Catering to the ultimate aspirational elements of luxury and British-ness, this new collaborative venture between Range Rover and Holland & Holland has brought two brands together to bring HNW clients the ultimate SUV, brimming with personality and creativity. Years of synergy between these two masters of performance means the fit with their respective customers is a naturally organic one, and the offering is a studied piece of excellence. This is true collaborative luxury, and as Daryl Greatrex, Managing Director of Holland & Holland commented, the result is “stunning form and perfect functionality [which] unite in a car that is supremely fit for purpose.”
Meanwhile, John Edwards, Managing Director of Jaguar Land Rover Special Vehicle Operations, revealed that “the whole team is very proud of this car” as it “perfectly meets the very particular needs of Holland & Holland’s customers, [and] encapsulates luxury and craftsmanship.” The collaboration demonstrates this new division’s rapidly growing and ambitious repertoire of high-end luxury bespoke commissions, working on extreme performance vehicles.
The setting of the SUV reveal in muddy fields, with grazing deer and misty horizons beyond, did not look out of place for this uber-luxe vehicle, which, as it approached from the hills beyond Eastnor Castle, cut the classically elegant silhouette we all know.
On closer inspection, the entire car is tailored, like a Savile Row suit, to accommodate the lifestyle pursuits of the Holland & Holland customer. There are electrically deployable walnut tables and integrated USB charging sockets should that bank transfer really be essential to attend to whilst on the moors, and there is of course bespoke lighting to see details of the transaction.
The upholstery in espresso-coloured leather, with Holland & Holland embroidery on the front seats, oozes bespoke. The sustainably-sourced French walnut veneer mirrors, the patina typical of the Holland & Holland oil-finished gunstocks, are finished with the most intricate of engraving. As you reach to release the door-pull, watch out, you might be pulling a trigger….here Holland & Holland have engraved the door-handles as beautifully as their shot-guns. The craftsmanship here is very evident, and the brand-defining acanthus scroll turning is laid along the internal door handles. The fascia letterbox panels, also engraved with their signature gunstock checkering, keep the heritage of these two world-class brands ever-present – this is a work of art.
Finally, the rear – a stunning, leather-trimmed, aluminum load space cabinet, embossed with the H&H logo, has been designed especially for this SUV. Again, the espresso Alcantara-trimmed interior can be precisely fitted here, to safely transport your Holland & Holland sporting guns – although it is also removable when maximum luggage capacity is required for vintage weekend holdalls or Mayfair shopping bags….
Have you found what you were looking for?
Special Vehicle Operations will build the Holland & Holland Range Rover with a price-tag starting from £180,000 – a staggering price tag but this new SUV is all about a bespoke service. Production is capped at just 40 units per year.
The Holland & Holland Range Rover is available with a choice of powertrains, dependent on market – the diesel-powered 4.4-litre SDV8, which delivers 339PS, and the 510PS petrol-powered 5.0-litre V8 Supercharged.
Ordering time is approximately 3 to 6 months, depending on the specification of the car and the accessories.