Aston Martin arrives at the 84th Geneva International Motor Show with its most compelling bespoke sports car creations to date, courtesy of its increasingly popular tailor-made personalisation service: Q by Aston Martin.
The great British sports car brand is showcasing the capabilities of its bespoke service in Switzerland, as more and more of its customers around the world are turning to the facility to make their Aston Martin a truly unique creation.
The concept of Q by Aston Martin is as simple as it is ambitious – customers engaging with the service are encouraged to challenge the team to make their automotive dreams reality.
From the simplest colour or trim amendment to wildly ambitious one-off car commissions – such as last year’s CC100 Speedster Concept, which began life as a pure concept but, thanks to the Q by Aston Martin team, ended the year as a brace of tailor-made cars for Aston Martin enthusiasts – the personalisation service is inspiring its customers to let their imaginations soar.
Two examples of what can be offered will be on show in Switzerland: a Q by Aston Martin V12 Vantage S, and a Q by Aston Martin Vanquish Volante. The two cars are set to feature contrasting levels of personalisation in a bid to show the team’s breadth of creativity and capability.
The numerous Q by Aston Martin details underline that this is truly a unique and ultimately luxurious Vanquish for the most demanding, and discerning, of customers. Meanwhile the extreme new V12 Vantage S, Aston Martin’s fastest production model since the exclusive One-77, fittingly has a more extreme treatment by Q’s designers. A bold paint scheme, including the thoughtful application of track-inspired vibrant Orange to contrast the Stratus White base colour and Jet Black roof, are mixed with vibrant leathers inside to create a car that looks almost as thrilling standing still as it is on the move.
Aston Martin Design Director, Marek Reichman, and his team are intimately involved in the personalisation process. He explained that “Q by Aston Martin is really all about freedom – the freedom to work with us here at our Gaydon headquarters to create something really special, something that uniquely demonstrates a customer’s attitude, their personality and their taste.”