One to Watch By The Luxury Channel

To coincide with the FIFA Wordl Cup 2010, Corum Timepieces has announced the inception of a business partnership with the Professional Footballers’ Association.

One to Watch

The eyes of the world this summer have been on South Africa as it plays host to the Fifa World Cup. To coincide with the occasion, Corum Timepieces has announced the inception of a business partnership with the Professional Footballers’ Association (PFA). Corum is set to become the official, luxury watch supplier to the PFA and hopes the partnership will raise awareness of the brand throughout the UK.

Dubbed ‘one to watch’ in South Africa, PFA Young Player of the Year 2010, James Milner has also pledged his allegiance to the brand, announcing the ‘Corum Ti-Bridge’ (valued at £10,200) to be his watch of choice. Already established as a favourite among some of Britain’s other top athletes, including Olympic gold medalist Ben Ainslie and legendary golfer Mark Roe, Corum is said to be quite simply ‘delighted’ at the newly formed bond with the hotly tipped young player.

Corum, established in 1955, has become renowned as an exclusive brand giving pride of place to precious metals and combining horological complications with a sharp sense of style. Milner’s talent mirrors their idea of high end technicality and unique style making him the perfect choice to fly Corum (and England’s) flags high in South Africa this summer.

www.corum.ch