Jon Hamm unveils the beautiful new Mercedes-Benz S63 AMG 4MATIC Coupe that made its debut at the New York International Auto Show….
Actor Jon Hamm has begun providing voice-overs for German car maker Mercedes, lending his sonorous, all-comforting, all-promising pitchman’s authority to its TV spots. He told us, “It’s funny, right? Kind of this weird synergy,” alluding to the fact that the role he’s most identified with – that of dapper Don Draper, the powerful yet powerfully conflicted master of advertising on AMC’s Mad Men (shown on Sky Atlantic in the UK) – has now led to an actual gig selling cars. “It’s strange, but it’s good for me. I vote yes!”
Hamm came out on stage at the event to help unveil the new luxury coupe with Mercedes-Benz USA President Steve Cannon. “I can promise you if we were doing Mad Men today, I would put it into my contract that Don Draper would drive this,” he said. Mercedes has yet to reveal the actual price of the S63 AMG 4Matic Coupe; however, as an estimate, the model it replaces started at $154,600 (about £100,000) – plus delivery charges. The S63 Coupe is the “ultimate halo car” for the Mercedes-Benz brand, and the big coupe, a spin-off of the Mercedes flagship S-Class sedan, is powered by a 577 horsepower 5.5 litre bi-turbo V-8. The two door luxury model introduces a new feature dubbed Curve Tilting Function, which leans into curves like a skier.
The new model also gets a variety of high-tech safety and creature comfort features. There’s infrared night vision, for example, and its forward-facing radar can bring it to a complete stop if traffic slows, or if a pedestrian walks in front while it’s cruising city streets. Also, a new touchpad allows a motorist to scribble in an address rather than typing it on the big touch screen.
Production has been ramped up due to the greatly increasing demand – then again, considering his connections to the company, one might suspect that Jon Hamm just might be able jump to the head of the line should he decide to place his own order.