It’s that time of year when for five days, London fills with the fashion lines for the forthcoming season from the nation’s top designers. This season, the British Fashion Council is putting a focus on a move towards more sustainable practices and their Positive Fashion initiative through a partnership with BBC Earth and designer Amy Powney of Mother of Pearl. The collaboration will explore the impact the fashion industry has on the planet, while highlighting the positive tangible opportunity for sustainable fashion choices by businesses and mindful consumer behaviour.
February 2019 will also mark the second London Fashion Week that the catwalks and designer showrooms at the event will be fur free. A recent survey by the British Fashion Council focussing on the use of fur continues to reflect what is seen as a cultural change, with more designer businesses and international brands choosing not to show fur as part of their collections, and increasingly moving to being completely fur free businesses.
The London Fashion Week Show Schedule features over 100 catwalk shows, presentations and events. This season, there are 52 designers on the Show Schedule, 31 presentations, 17 events, over 60 designers exhibiting in the Designer Showrooms and 7 NEWGEN designers in the NEWGEN Designer Pop-up.
Meanwhile, figures released by the British Fashion Council reveal consumer spending on womenswear rose 5.5% to £30.9 billion in 2018. Womenswear now accounts for 51% of the total clothing market, whilst menswear accounts for 26%. Consumer spending on clothing is forecast to rise 25% to £76 billion in the next five years to 2023. A further boost to the economy comes from the news that the fashion industry now employs almost as many people as the financial sector with 890,000 jobs.
This season, Dame Vivienne Westwood, winner of the Swarovski Award for Positive Change at The Fashion Awards 2018, returns to London, as does Victoria Beckham, and following last season’s much anticipated first collection under new Chief Creative Officer Riccardo Tisci, Burberry will be hosting a catwalk show. London’s New Establishment continue to be a key draw with shows including Christopher Kane, Emilia Wickstead, Erdem, JW Anderson, Mary Katrantzou, Peter Pilotto, Roksanda and Simone Rocha.
Other internationally celebrated designers include Amanda Wakeley, Ashish, Ashley Williams, Aspinal of London, Bora Aksu, David Koma, Fashion East, Fyodor Golan, House of Holland, Huishan Zhang, International Woolmark Prize, Jasper Conran, Jenny Packham, Johnstons of Elgin, Margaret Howell, Markus Lupfer, Mother of Pearl, Pam Hogg, Preen by Thornton Bregazzi, Pringle of Scotland, Rixo London, Roland Mouret, Ryan Lo, Shrimps, Tara Lilly and Zandra Rhodes, who are on schedule to showcase their latest collections.
London Fashion Week 2018 In Numbers
32,000 miles driven between shows by a luxurious fleet of fuel-efficient chauffeured Mercedes-Benz cars
20,000 cups of espresso served and 200kg of Lavazza coffee consumed
9,000 cans of Nivea Black & White Invisible Silky Smooth deodorant sampled
7,014 products by Toni & Guy and label.m used backstage
4,000 LFW Tote Bags produced
3,000 copies of the ES Magazine Fashion Edition handed out at London Fashion Week