London Fashion Week Begins! By Hannah Norman

Mary Katrantzou

According to Mayor of London Boris Johnson, the city “bestrides the world of fashion like a dapper titan and I’m proud to support London Fashion Week, which showcases the brightest and best designers working today. This week promises to be the most exciting yet, offering opportunities for even more people to feel a part of the fashion pack, with pop-up stores, live streaming and even a film festival. But it’s not just about how creative and stylish London is, it’s a big money-spinner, bringing in orders from around the globe and generating billions for our economy.”

London Fashion Week SS14 kicks off today with what promises to be one of the best events yet. For years, London had always been viewed as something of a poor cousin to the fashion power cities of Milan, Paris and New York, but slowly, as more edgy, ethical and fashion-forward designers are emerging through the design ranks, London is able to hold its head and compete with fashion’s big boys.

Bora Aksu

The week is opened by Turkish designer Bora Aksu, and shows for Friday 13th include Fyodor Golan and Jasper Conran. Saturday sees emerging designers, including Holly Fulton and Walpole nominee for Best Emerging British Luxury Brand, Zoe Jordan, show their collections on the same day as established brands, such as John Rocha and Julien Macdonald.

Mary Katrantzou

Sunday sees the likes of Mary Katrantzou, Matthew Williamson, Emilia Wickstead and Paul Smith take to the stage, and accessories most definitely won’t be overlooked, with Mulberry’s bags and Manolo Blahnik’s shoes getting their moment on the catwalk. We’re also particularly excited to see what funky new season styles shoe designer Sophia Webster will have come up with.

Anya Hindmarch

Monday has something of a distinctly British flavour, with Burberry, Christopher Kane and Tom Ford all showing collections, and we’re looking forward to seeing the new range from Anya Hindmarch on Tuesday. For those who like their fashion with a sports-luxe twist, Stella McCartney will be showing her collaboration with Adidas on this day as well.

Stella McCartney

Although it looks like winter is now well on its way in London, we’re looking forward to updating our wardrobes for the Spring – bring back the sun already!