London Collections: Menswear kicks off the global fashion calendar this month, with some of the world’s most innovative emerging designers, brands and traditional heritage tailoring.
According to Dylan Jones OBE, Chair of London Collections: Men and Editor of British GQ, “the success of the UK’s menswear sector is rooted in a very British culture of discourse between the fashion industry and the broader creative industries. The wide net of cultural contexts provides not only an unrivalled resource to support and stimulate ideas at design conception, but as this season’s London Collections: Men schedule shows, it is also very important in delivering the unique and imaginative showcases London has become synonymous with.”
Caroline Rush, Chief Executive British Fashion Council, added that “it’s within the UK’s DNA to draw creativity from all quarters of society and the London Collections: Men schedule is testament to this. To sustain Britain as this creative centre, one that drives so much productivity and growth, we will continue to celebrate and champion creative collaborations.”
AW15 highlights include ADA + NIK’s unveiling of the Narrative Jacket – the world’s first leather jacket with an in-built camera, to capture photos and location data without conscious interaction. Photos taken with the jacket viagra online will be uploaded exclusively to Twitter live during the show. Christopher Raeburn will bring his seasonal inspiration to life by installing fully-inflated life rafts within the Old Sorting Office. Raeburn is also partnering with official London Collections: Men sponsor, Lavazza, to create bespoke designed cups that will be served over the four day showcase. Diego Vanassibara will develop last season’s water theme into what he describes as a “mega storm,” displaying his collection of shoes on a glowing acrylic sculpture of a tornado created by emerging set designer William Murray especially for London Collections: Men. Meanwhile, Private White VC will have live machinists from its over 100 year old Manchester factory and hand-weavers working on a traditional loom performing at its presentation.
Finally, the Museum of London has teamed up with Savile Row tailors Norton & Sons to create a bespoke suit for London Collections: Men ambassador Tinie Tempah. Following LC:M, the three piece suit will be added to the museum’s extensive fashion and textiles collection to help document contemporary menswear in London today. The suit has been created in London Tweed and is inspired by Sherlock Holmes, the subject of the museum’s current major exhibition.