When it comes to collaborations, there are some matches that work so well together (Butterfly by Matthew Williamson for British retailer Debenhams, or London silversmith Grant Macdonald’s designs for Silver by Aston Martin), but for up-and-coming French company Jardins Florian, their most recent collaboration with Italian brand Porselli has already got us dreaming ahead to our summer wardrobe.
Predominantly for the artistic, eclectic and fashion-forward, Jardins Florian features founder Florian Gonzalez’s collaborations with several brands, to bring his loyal consumers a carefully curated selection of goods, ranging from summer candles to limited edition, state-of-the-art bikes – and everything in between! The latest collaboration is with Milan-based, ballet shoe manufacturers Porselli, which has seen the launch of a range of fabulous ballerina flats. The collaboration has resulted in the creation of three distinct styles – pastel pink married with bright fuchsia accents (seen below), black suede mixed with smart patent, and a striking cherry red (seen in the top photo), for a fiery colour pop.
Porselli themselves have a long history to fall back on, having supplied ballet shoes to the dancers of La Scala since 1919. Style bloggers, including Garance Doré, have raved about them, so it’s no surprise that Gonzalez felt they were the best brand to partner with. The result of their endeavours has certainly been worth waiting for. “Porselli has a cult following, while remaining a well-kept secret – until now!” Gonzalez reveals. “Accordingly, we felt they were the most legitimate brand partner for us. It is a fabulous privilege to have collaborated with them on an exclusive selection of three styles.”
Just in case you were wondering what else they had up their sleeve, Jardins Florian’s other major current collaboration is with Cutler & Gross, British rap star Tinie Tempah’s go-to glasses brand.
Whilst still only a young business, Jardins Florian is proving that when it comes to seeking out style, collaborating is most definitely the way forward. If the collaboration with Porselli is anything to go by, this is one innovative brand with pure passion for craft at its heart. That’s got to be a tune worth dancing to!