Jaeger-LeCoultre has chosen Masterpiece London as the venue for the international exhibition and premiere of its Hybris Artistica collection, which comprises twelve fascinating timepieces that represent a combination of watchmaking art and exquisite craftsmanship. The twelve pieces also underline the fine arts of enamelling, gem-setting, and engraving.
Jaeger-LeCoultre was also announced as the official partner of the Masterpiece Patrons Programme – including some of the most influential art dealers and clients from around the world – offering connoisseurs and collectors specially conceived master-classes led by its talented artists and watchmakers through Masterpiece London, with exclusive presentations of the Hybris Artistica and other extraordinary creations.
“Connoisseurs will be fascinated to meet our master watchmakers and craftsmen as they demonstrate their art as well as their passion and excellence,” Zahra Kassim-Lakha, UK Market & Global Strategy Director, said. “Masterpiece London provides the ideal canvas to appreciate the minute scale of our watchmaking masterpieces and the extraordinary mechanical complexity to make our timepieces tick with the greatest precision.” Clare Milford Haven, who became a Polo Ambassador for Jaeger-LeCoultre ten years ago, revealed her love of “the perfect watch – classic yet innovative, sporty yet feminine – a timeless piece. I cannot imagine ever wearing another watch that contains all the features that are such a part of my everyday life.”
Steeped in over 180 years of history in watchmaking, and as the largest and one of the most responsible leaders in high-end watchmaking, Jaeger-LeCoultre has additionally announced support for leading UK charity Marie Curie Cancer Care, by becoming headline partner of the Masterpiece Marie Curie Timeless Party, held on June 30th. Special guests visited the exhibitors’ stands and also participated in a silent and live auction of specially selected works of art, collectible items and money-can’t-buy experiences to benefit Marie Curie. Key patrons of the arts, opinion leaders and ambassadors of Marie Curie were then invited to join a private party at The Royal Hospital Chelsea. The money raised from the auction was a real gift to Marie Curie, but for the terminally ill patients and their families whom the charity cares for, each day is a gift and the money will go towards helping them make the most of the time they have left together. A worthy cause indeed.