IWC Schaffhausen And Mercedes-AMG Launch The Pilot’s Watch Chronograph Edition “AMG” By The Luxury Channel

Two masters in their respective fields, IWC Schaffhausen and Mercedes-AMG, have collaborated to launch a brand new timepiece – the Pilot’s Watch Chronograph Edition “AMG.” The watch is the latest product to celebrate the partnership that has linked the Swiss luxury watchmaker and the German car manufacturer since 2004.

“IWC Schaffhausen and Mercedes-AMG both share a passion for performance and design, as well as a commitment to engineering excellence down to the smallest detail,” explained Christoph Grainger-Herr, CEO of IWC Schaffhausen. “Over the last 17 years of our partnership, IWC and AMG have shared exhilarating moments in motorsport and beyond, and we have created many lasting memories for our clients. Today, we are proud to introduce Mercedes-AMG as a permanent feature of our Pilot’s Watch Collection, starting with the Pilot’s Watch Chronograph Edition ‘AMG.’”

“The partnership between Mercedes-AMG and IWC has all the components that are needed for a successful and long-lasting collaboration,” added Philipp Schiemer, CEO of Mercedes-AMG. “It’s very rare to come across a company and people with so many common interests and values. Our commitment to craftsmanship of the highest level and our pursuit of emotional product experiences is what has united us since 2004 – and the Pilot’s Watch Chronograph Edition “AMG” once again underlines our strong partnership,” he concluded.

Crafted from automotive engineering materials, the Pilot’s Watch Chronograph Edition “AMG” is IWC‘s first 43mm Pilot’s Watch Chronograph featuring the manufactured 69385 calibre, as well as the first Pilot’s Chronograph with a case made of extremely light and scratch-resistant titanium, inspired by AMG’s signature Selenite Grey Magno paint finish. The dial features precisely woven carbon fibre, a material directly derived from AMG’s aero components. These parts are produced in a complex process involving heat and pressure and are known for their remarkable lightness and rigidity. Meanwhile, the black carbon dial provides the perfect contrast to the silver chronograph sub-dials, reminiscent of motorsport instruments.

This all-around performance watch is powered by the IWC-manufactured calibre 69385, a robust and precise chronograph movement that enables stop time measurements of up to 12 hours. The Mercedes-AMG logo is emblazoned on the tinted sapphire crystal case back, and the timepiece is fitted with a black embossed calf leather strap with contrast stitching and folding clasp.

For more information about the Pilot’s Watch Chronograph Edition “AMG,” go to, or watch the film by clicking here.