First Look At The Ermanno Scervino SS14 Campaign By Sally Ashley-Cound

Ermanno Scervino SS14 Campaign

Ermanno Scervino has released a new spring/summer 2014 advertising campaign with Italian actress, model and director Asia Argento as the star. ‘‘Asia succeeds in expressing the different nuances of my style, interpreting them with passion and strong personality,’’ says Ermanno Scervino.

In the Cinecittà studios in Rome, a luxurious yacht provides the cinematographic backdrop for the shots by Francesco Carrozzini. On a set inspired by the historic yacht Christina O, Asia Argento becomes an icon of glamour, drawing inspiration from legendary women such as Maria Callas, Jacqueline Bouvier, Grace Kelly, Elizabeth Taylor and Marilyn Monroe, all of whom were guests on the famous yacht.

Model Jarrod Scott, male co-star of the campaign, appears alongside the actress in a play of seduction and complicity that accompanies them in a journey to the heart of the Ermanno Scervino style.

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