Fedeli Cashmere – Made In Italy Comes To London By Philippa Baker

As winter continues to bite across the Northern hemisphere, The Luxury Channel goes in search of a fashionable solution for keeping the big freeze at bay – and comes up trumps with cashmere.

Fedeli

Established in 1934, the Fedeli family set up a workshop in Monza, originally specialising in the hand making of felt hats, an essential accessory for the sophisticated male wardrobe, up to the 50s when Fedeli became the very first Italian company to specialise in the production of premium, cashmere knitwear. Today, each Fedeli garment has the unequivocal touch and look of the hand-made, using this noble yarn in up to 8 ply knits.

With their original flagship store still in Milan’s fashionable Via Montenapoleone and a second in Draycott Avenue, London, Fedeli combine traditional practicality, simplicity of lines and the finest quality materials, such as cashmeres, silks, cottons and linens. Although classic styles are available all year round for the international clientele, The Fedeli Cashmere collections – icons of the Made In Italy knitwear brand – present a spring/summer 2013 collection designed for the professional male who likes to live a relaxed style.

Fedeli

The Fedeli spring/summer collection draws its inspiration from the cosmopolitan cities of Milan and Havana, and the romantic seaside locations of Capri, Saint Tropez and Miami. The bright and vibrant colours of the collection range from the intense blues of a Capri sea, through to the coral reds, whites and greens typical of the city of Miami. Fedeli chooses colors such as navy, pale blues and neutral whites for urban styling, and The Great Gatsby meets the city of Havana in a selection of linen styles available in safari shades of beige, khaki and green, with complex weaves and interesting detailing. With summer just around the corner, vibrant colours and patterns are key in Fedeli’s beachwear collection, where swim trunks are made from a water resistant fast-drying fabric, and come in a range of prints taken exclusively from the Fedeli archive.

A love of elegance and passion for individual style are the guiding principles that define the Fedeli collection, bringing the creativity and excellence of Made In Italy to London. We love the soft cashmere jumpers, perfect for the inter-seasonal weather, and the luxurious quality of each garment. Comfort has most assuredly not been passed over, whilst the fashion-forward can be satisfied that style is still key. With plenty of options to create the layered look favoured by a lot of London’s fashionista elite, it’s the perfect time of year to wrap up warm in cashmere – so the winter weather needn’t be a worry.

To see the full range, go to www.fedelicashmere.com.