Bev Malik is a respected Fashion Brand Consultant. She has worked as an acclaimed buyer for Browns and Harvey Nichols, as well as pioneering luxury collaborations with One&Only Resorts. Under her company – Depths of Field – she works amongst others, with the British Fashion Council, scouts young talent for luxury fashion houses, works intimately with emerging designers on strategy, and grooms product for both established and young brands alike. She also forecasts and edits selections for international luxury department stores. She shares with The Luxury Channel her ultimate fashion forecast….
What are your three fashion forecasts for this year?
The first is French girl chic. This is the top styling forecast for this year and is a continuation of what came to pass last year. Buy into the next generation of French brands like Maje, Isabella Marrant, Sessun and Carven.
The second is the rise of down-trending. Spending habits will be split between strong designer collaborations or diffusion pieces within our favourite luxury brands and a very small sprinkling of high-end pieces that resonate with our own personal sense of luxury.
The third is homage to the retired nineties legend Helmut Lang. Look out for two important collections – Haider Ackerman (whose last collection of long lines with shots of colour was stunning) and Celine by Phoebe Philo.
What are the three trends to be adopted now?
Beautifully tailored flares will last the year. Watch the seventies references play out. Look at two of their ambassadors and their archives – Tom Ford and Marc Jacobs – whose childhoods and first collections were awash with references. Start thinking of flares in more glamorous terms than just corduroy and flared jeans. Also, invest in Rick Owens and Alexander Wang style draped T-shirts, tops and dresses. Part rock ‘n’ roll part MoMA, this look has been around a while but is not going anywhere. Finally, adopt a ‘‘collage’’ style of dressing and accessorising, involving multiple prints and textures. Think Balenciaga’s high-heeled loafers, Michael Van der Ham’s last two collections, cult Japanese brand Toga’s ‘‘assembled’’ jackets and dresses, or even Islamic tile-inspired jumpsuits at Celine.
Who are the designers to watch this year?
Anthony Vaccarello (a brilliant Paris-based designer and former assistant to Largerfeld at Fendi), Thomas Tait (Canadian hot tailoring talent), Joseph Altazzura (perhaps the Halston for our generation).
Top fashion tips?
Wear it bright, pleated or flared!
For more information about Bev Malik, go to www.depthsoffield.com.