Highlights of the Week
- Diamond brand
- Launched in China, Hong Kong and Japan
- Part of the De Beers group
- CEO: Stephen Lussier
Forevermark is a diamond brand from the De Beers family of companies. Handpicked and meticulously crafted, each and every Forevermark diamond comes with a promise of quality and integrity. Originally piloted successfully in Hong Kong from 2004, Forevermark was launched in Hong Kong and China in 2008 and in Japan in 2009.
Forevermark is a diamond brand from the De Beers family of companies that is set to dramatically redefine the diamond industry. Each Forevermark diamond comes with a promise of exceptional quality and integrity – for every Forevermark diamond has been responsibly sourced and has directly benefited the communities from which it comes.
Handpicked for their exceptional qualities, only a select few of the world’s most accomplished master craftsmen are eligible to cut and polish Forevermark diamonds to unleash their full beauty and brilliance. Only a few exclusive jewellers are able to retail them.
Underpinning the Forevermark promise are The Forevermark Integrity Requirements. These must be satisfied by all Forevermark partners at every stage of a Forevermark diamond’s journey. Compliance with the Forevermark Integrity Requirements is tested and monitored on a global basis by Société Générale de Surveillance.